OptimizeRx Expands Direct-to-Patient Reach, Partnering with Epion...

OptimizeRx Expands Direct-to-Patient Reach, Partnering with Epion Health to Provide Adherence and Affordability Support at Point-of-Care

By Healthcare Tech Outlook | Wednesday, September 16, 2020

ROCHESTER, Mich. - OptimizeRx Corp. (Nasdaq: OPRX), a leading provider of digital health solutions for life science companies, physicians and patients, has partnered with Epion Health, a leader in digital patient engagement solutions, to give patients direct access to savings programs sponsored by life science companies.

Patients at health systems and medical groups across the nation using Epion’s recently announced Epion Patient Services™ – a feature of its digital check-in solution, Epion Check-In™ – will gain access to theO ptimizeRx digital health and communications platform to receive available savings offers.

For the first time, patients will be able to opt in to connect with OptimizeRx while checking in for their appointment from their desktop or mobile device, either at the point-of-care or from home. After opt-in, patients will see cost-saving opportunities for their prescribed medications based on their electronic health record.

According to the Annals of Internal Medicine, patients and physicians have long expressed the desire to talk about the cost of care in order to determine what works best for the patient, but have lacked the tools that would support such conversations. Now, with information about drug savings programs made available to patients before or at the point-of-care, they can proactively discuss cost with their healthcare provider. Likewise, providers are now better equipped to address affordability as a critical component of treatment.

"Our providers have identified prescription cost savings as one of the highest priorities for Epion Patient Services,” said Josh Schwartz, chief business development officer at Epion Health. “Combining OptimizeRx’s proven platform with Epion’s ability to present relevant, meaningful, and timely content to patients, we are able to address this need head-on by rapidly deploying a solution for prescription savings. Together, we can improve affordability, adherence, and satisfaction – and ultimately patient outcomes.”

Miriam Paramore, president of OptimizeRx, commented: “The innovative way Epion Health leverages digital technology to improve patient access and engagement makes our new partnership a great match. At OptimizeRx, we’re committed to enabling better health outcomes by facilitating the flow of crucial communication among healthcare stakeholders. This new ability to communicate directly at the point-of-care empowers patients to have meaningful discussions with their doctors and make more informed decisions. This also further scales our network of patients and enhances the value and revenue of our enterprise offerings in the near term.”

This expansion of the OptimizeRx digital health platform represents another significant new point of engagement with patients for the company’s life science customers. Epion Check-In is utilized by leading electronic health systems, supports more than 10 million patient appointments annually, and is ranked number one in its category due to the system’s ease of use and high return on investment.

Epion and OptimizeRx expect to complete the integration of their platforms and begin offering integrated services to providers and patients next month.

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