| | AUGUST 20238UTLOOKHealthcare Tech IN MY OPINIONBy Jared Antczak, Chief Digital Officer, Sanford HealthTransforming the Digital Healthcare Experience ­ Starting from Rural America Jared AntczakToday, consumers interact with digital experiences for almost everything--banking, shopping, entertainment, traveling, and now health care. However, there is an "experience gap" between some of the most widely-used digital platforms--and logging into an electronic health record or a health care provider's website. Our patients are the same consumers who use Amazon, Netflix and their banking apps on a daily basis. It's no surprise that they expect the same digital sophistication with their health care experience. Consider my recent trip to a leadership symposium in Arizona. While at home in South Dakota, Delta Airlines sent a notification on my smartphone that my boarding passes were available and that I could check-in even though I was still hours from departure. Two simple taps on my screen and four seconds later, I was done. I am a frequent flyer, and my airline seat was upgraded automatically without any action required from me--the experience was personalized, and the airline reserved a window seat to align with my retained preference. Inside the Delta app, I could easily find restaurant and retail amenities for all of the airports that I traveled to and an estimate of how much time it would take to walk to my next gate.
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