| | July 201919UTLOOK Healthcare Tech HEALTHCARE TECHNOLOGY KNOWLEDGE NETWORKEfficient Data Management in the Healthcare SpaceBy Jim Simpson, SVP & CIO, AvMedWith the abundance of technology around every industry vertical, it may come as a surprise to many that there is no standardized solution for content management. Every company, not just in healthcare, has to craft a solution with what works for the organization. It is not one process fits all. You do have to make sure that there is accuracy in what you are saying. You have to maintain consistency in what you say, across all the platforms. Whenever you want to make a change to a digital platform, it is important to do multiple tests before you make the changes and you need to make sure that you do not mess with the content.Generic Challenges Surrounding Data Management The first challenge is security. All of our content that we trace in our database pertains to medical history and patient identification information, which needs to be highly protected. Our people understand the importance of protecting personal information. That's one of the things in content management we are dealing with, that is, people's personal information. The second challenge is to allow the people who are using our portal to get their questions answered without having to pick up the phone and call a member services representative. Members accessing our website or our portal should be able to see any information they want, in a manner that they can understand. That ultimately reduces our costs. So making sure we keep our content clear and understandable cuts down the costs.Jim SimpsonCIO INSIGHTS
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