| | June 202119UTLOOKHealthcare Tech CXO INSIGHTSU.S. healthcare has long been a complex system, with numerous hoops to jump through in order for each patient to receive the medical care they need at any moment in time. My background is in finance, which is often regarded as a highly regulated industry. However, since joining tech-driven health insurance company Oscar, I've found that healthcare is in a league of its own, with privacy and security requirements that can vary across the federal and state levels, as well as our business partners. The advent of COVID-19 has further complicated our industry, acting as a pressure cooker for driving innovation: with Americans staying home, we've seen a spike in demand for virtual care. Oscar is no stranger to scaling technology that is nimble. It has been core to our approach since our founding in 2012. We've built our own full-stack technology platform around the consumer journey, and related security processes and protocols each step of the way. The Security Team at Oscar incorporates top-level business considerations into everything we do as the company scales ­ over the past three years alone, our membership has tripled to approximately 420,000 members across 19 U.S. states. As COVID-19 has accelerated timelines for cross-sector transformation, it has naturally created security challenges ­ as well as trends in opportunities for accelerating innovation that drives security efficiencies and a better patient experience. Here are three. Balancing access and personalization One of the greatest potential advantages of real-time access to data is the ability to tailor experiences and services down to the individual level. At the same time, this opportunity goes hand-in-hand with privacy regulations and fostering member trust. Protecting patient privacy is critical: our health data is just about as personal as it gets, but ensuring the right people have easy access to information can literally mean life or death. One of Oscar's core company values is remembering that what we're doing is a big deal ­ we're solving real world problems that can change peoples' actual lives. As the pandemic has evolved, Oscar has quickly scaled technology to meet member needs, such as by developing a COVID-19 risk assessment survey. We leverage the data from this survey to help guide at-risk members to the right virtual or in-person care, and support healthy members in getting care like prescriptions at home to help flatten the curve. Naturally, these changes have come with shifting regulations and security practices. One way we've built our Healthcare Security: Three Trends Driving Efficiency and PersonalizationBy Hugh Tower-Pierce, Chief Security Officer, OscarHugh Tower-Pierce
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