| | JUNE 2025 8UTLOOKHealthcare Tech IN MY OPINIONBy Bridget Hough, Director of Academic and Executive Search, UCLA HealthKnow BetterTwo cover letters, two different candidates, same line. I've been working in executive search for 15 years and have read thousands of cover letters, and this is the first time I've encountered that. The reason: generative AI.I wish people would trust themselves to write something original and compelling. It's great to use technology to make our lives easier. We've all heard the adage, `Work smarter, not harder.' Yet in our rush to adopt new technology and get things done more quickly, we're losing our originality and our ethics. Work smarter, but don't compromise your integrity.For years, we've been hearing about the promise of artificial intelligence. Having tried ChatGPT, I must admit it's impressive what it can do. Enter a simple prompt, and out comes an essay, the lyrics for a song, the chapter for a book. It's like a magic genie for content creation. I hope that artificial intelligence never replaces human intelligence. It is still human intelligence that has been responsible for incredible, ground-breaking discoveries over the centuries. Working in executive search within the healthcare and higher education sectors, I am awed and inspired daily by the brilliant people who walk the halls and fill the Zoom screens. These people are discovering cures for diseases, training new generations of scientists, caring for patients, finding ways to serve their communities, and contributing towards healing or bettering humankind. AI by itself can't do that, but it can help us in our quest to do these things.When it comes to executive search, how can AI help us? It can help us generate draft content as a starting place for ads, standard communications, or sets of interview questions. The key is `draft.' Whatever ChatGPT spits out needs to be edited significantly to make it our own, otherwise, it's plagiarism (and we don't even know of whom or from what).
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