IN MY OPINIONE ffective patient engagement helps to deliver better patient care and ultimately drive better health outcomes; this is crucial to our strategy at Nuffield Health to build a healthier nation by "championing the health of the individual".To engage patients effectively we need to understand their needs, aspirations and willingness to manage their own care and then respond appropriately. Technology can be a key enabler, offering timely interventions and assistance in a manner most convenient to a patient. At Nuffield Health we differentiate our approach through personalised, connected services spanning the health and wellbeing continuum; to get to know our patients, to understand their health needs, and to use our experts to provide personalised, accessible services and support, whenever they are needed.We want to help our patients feel in control of their healthcare journey by:· Ensuring that they have access to expert clinical information to help them understand their options, and provide tools to help them make informed decisions about the products and services that are right for them· Removing barriers to them seeking advice and treatment, by making services available to them in a way that is easy and convenient · Supporting patients throughout their journey by providing access to relevant, specialist and transparent information, so that they know what to expect, and who to ask for helpBy David Liverseidge, Chief Information Officer, Nuffield HealthPersonalised Healthcare Experiences with Technology | | MARCH 20198UTLOOK Healthcare Tech < Page 7 | Page 9 >