| | May 20198UTLOOK Healthcare Tech It is no secret the digital era is transforming healthcare delivery. However, the key to making a meaningful impact on patients in this digital revolution is personalizing their experience and simplifying access to health and wellness services. The current healthcare landscape is a highly fragmented environment; it is complex, non-standard, and imperfect. Product innovators, payers, providers, and policy makers have different incentives and are not aligned to help reduce the complexity. Some progress has been made towards integration, which was focused on managing the health of defined populations. Nevertheless, true healthcare transformation will come through a customer-centric approach; one where customers are at the "hub" of a broader healthcare ecosystem. This is where technology has the opportunity to provide frictionless interactions to help reduce the complexity and fragmentation of navigating the healthcare environment for customers.This healthcare "ecosystem" will be successful if built for scale and partnerships across the care continuum, allowing room to leverage the innovations and strengths of contributing partners. Technology will allow for a fundamental shift in the health systems' identity towards becoming orchestrators of health, risk, and lifestyle choices for consumers in new markets. It will also play a major role in closing the gap among all players in healthcare services.Digital transformation is fully underway in several other industries, from banking, retail, and travel, and there is Digital Healthcare is Transforming Our Industry but Patient Care Remains the KeyBy Michael Reagin, SVP, Chief Information & Innovation Officer, Sentara HealthcareIN MY OPINION
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