| | MAY - 20234UTLOOKHealthcare Tech CONTENTSCOVER STORY12IN MY OPINIONL AST WORD3408Brian Carlson,Vice President,Patient Experience,Vanderbilt University Medical CenterThe Significance of Technology in Patient ExperienceElizabeth L. Holder, Ed.D.,System Director,Patient Experience,SSM HealthRaising the bar of Accountability for Healthcare Leaders with Technology-driven Purposeful Leader RoundingDOCTOR GENIUSIM PROVING NEW PATIENT ACQUI S ITION WITH DIGITAL MARKETINGShawn Stiffler,Director of Operations < Page 3 | Page 5 >