IN MY OPINION34 Catching Up With Culture Through Digital HealthDennis S. Jolley, MPH, Med, Vice President of Institutional Advancement, Gillette Children's Specialty HealthcareIn Health, the Power of Content is the Power to Transform LivesLyn Falconio, CMO, Publicis Health [EPA: PUB]0819 GROUNDSWELL: HOW TECHNOLOGY EMPOWERS NONPROFITS, CAUSE MARKETING AND SOCIAL GOODErin Richards-Kunkel, Director, Social Media, Global Corporate Communications, Herbalife Nutrition, [NYSE: HLF]27 THINGS TO INCLUDE IN EVERY HEALTHCARE MARKETING PLANCarl Brodarick, Chief Marketing Officer - Executive Vice President, Business Development, Seasons Hospice & Palliative Care24DIGITAL MARKETING CHALLENGES IN HEALTHCAREMatt Bakaitis, Director, Cleveland ClinicCXO INSIGHTS33 CPA, the Canary in the SERPBob Connolly, Digital Marketing Director, Midwest Dental < Page 4 | Page 6 >