| | November 20218UTLOOKHealthcare Tech IN MY OPINIONHow Clubhouse Is Creating a Better HealthcareBy Florent Edouard, SVP, Global Head of Commercial Excellence, Grunenthal GroupFancy a chat with Elon Musk? Or Kanye West? Two immediate thoughts crossed my mind when my 13-year old son suddenly suggested this: "What would I say to those guys?" and, naturally, "What the heck are you talking about?"Without waiting for an answer, he continued: "get yourself an invite on Clubhouse, because that's what's happening." This was my personal introduction to asocial media platform that is based on people getting together and talking, as equals, about both everything and nothing. Yet, as someone open-minded to new platforms, I was naturally intrigued. Intrigued enough to accept an invitation from serial health innovator and entrepreneur, Tara Wacks, and so began a journey of joining countless rooms where people excitedly felt like they'd got the golden ticket. Now they could chat `exclusively' about the rise of digital health, startups, or any kind of topic you can possibly imagine, with people they'd never normally get to meet.Now, I am no healthcare spring chicken. I have spent many an hour in conference networking rooms, advisory boards, focus groups and market research. So imagine my surprise when I found that these conversations felt, suddenly, `fresh'. This was a new type of expression space, a set of unexpected conversations, a noticeable step away from the traditional ways to discuss healthcare.It made an impression. I began to wonder, how could we use this new media differently to change the game?But, like a new kid at school, I craved some familiarity at first. I searched for known faces and quickly happened upon two of my frequent `disruptive' collaborators, Paul Simms and David Hunt, both of whom had joined the platform only a couple of weeks before and were themselves still finding their feet. We put our heads together and decided we could harness our collective influence to curate a new dialogue, unhindered by the conventional rules, where people from all walks of life could come and suggest how life sciences could be transformed, with no money or glory involved. As if to prove the hypothesis, we were quickly supported by passionate patient advocate Christine Von Raesfeld, who now leads many of our club's conversations despite never having Florent Edouard
< Page 7 | Page 9 >