| | SEPTEMBER 202019UTLOOKHealthcare Tech Innovare transforms areas on the hospital campus to feature real hospital marketing and branding for freeA Community-Sponsored Solution for HospitalsWhat makes Innovare a remarkable choice for health facilities is its proprietary concession model through which they do all the heavy lifting ­ and its complete solution is offered to hospitals free of cost. Innovare leverages messaging by hospital-approved sponsors (colleges, credit unions, banks, other leading employers), to support the entire project and creates a revenue share which allows them to contribute revenue back to the hospital mission priorities... several million dollars to date and growing! For example, some hospitals have the funds directed toward their foundation, others towards employee engagement, and some readily put the revenue back into marketing budgets.Traditionally, the waiting lounge or cafeterias of the hospitals have broadcast television news and ad content, which may not be particularly well-suited for the hospital settings, and hospital management has no control on what content goes on-air. With Innovare's digital signage solutions, those challenges are resolved as hospitals can now control all the messaging that is displayed, thereby facilitating a more appropriate, targeted and niche content. A Gift that Never Stops GivingThe benefits of Innovare's community display solution extend even further. These solutions are truly first-of-its-kind, considering they also combine mobile charging stations with the signage to enhance the patient and visitor experience even more. As Ricciardi highlights, "Hospitals are now looking to add charging stations in their waiting areas. In many cases, hospitals purchase these charging solutions themselves and get entangled in an ever-increasing maintenance cost." On the other hand, with an added benefit of integrated mobile charging stations, Innovare's digital display solutions are becoming more valuable for key waiting areas, lobbies, and cafeterias. Innovare partner, Ballad Health has benefitted from the easy implementation of the charging station project. As Jennifer McCroskey, Patient Experience Specialist, describes, "When our patient and family advisory council tasked me with finding a charging station, I never expected to find something like this. The Innovare project just made sense. These towers provide our guests a much-needed service while displaying a high impact marketing platform at no cost to us which is remarkable. I can't think of another product or service we've implemented that didn't require the hospital to cut a check, and the fact that Innovare shares a percentage of their gross revenue with us on a quarterly basis was a surprising bonus."Going the extra mile, Innovare is also responsible for the service and maintenance for all the display solutions and ensures that these solutions are updated with the latest technology through its local area service representatives. "We are responsible for installing signage solutions to all the way through servicing and maintenance of the equipment," added Marianne Pish, from the Innovare Team.Moving ahead, Innovare is now poised to reach out to more healthcare providers with its integrated offering. Especially, as digital signage and charging stations are fast becoming an industry-wide trend, it is a favorable time for Innovare to grow above and beyond. The company is also improving its charging stations by including the provisions of wireless charging. "With the ongoing enhancements of our integrated offering, many folks at the hospitals will find them to be a wonderful value-add for patients, visitors, and staff. We are thrilled so many leading hospitals have chosen Innovare and it has been incredible to see our network grow coast-to-coast so quickly. We look forward to continuing to support our hospital partners and uncovering new partners to support for years to come.," concludes Ricciardi. HT
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