Oncoclinic Group

Anderson Coelho

The health sector may have been the area that has changed the most and is currently experiencing a disruption caused by the digitization of health services, driven by a health crisis that gave rise to a cruel pandemic, which had its worst moment between the end of the year 2019 and the beginning of the year 2022. The technology help to bring health to those who needed the most and was protagonist in the control of the scenario of fear and uncertainties, technology was a change of thinking, activating the mindset of people in the health sector, whatever the area of specialization, hospital, clinics, services, health centers, etc., the digitization of health services is here to stay.

We have benefited from the explosion of telemedicine service, which is perhaps the service that is most evident and today we cannot imagine living without this resource. This is just a small example of the digitalization of health services, and there is still a sea of opportunities for us to unite technology in favor of quality health. This union will provide agility in the diagnosis of diseases, prevention and coordinated care with patients, decision support systems based on data giving support to doctors in the indication of increasingly effective treatment and all this reflecting in the reduction of costs for health institutions and operators.

In order for us to reach this level of efficiency, it is essential that we have a fully integrated health ecosystem, extracting and delivering quality information at all points of care, from a simple routine consultation, emergency care, through the reading of laboratory tests, imaging tests, pathological anatomy tests, genetic tests, treatments, clinical outcomes and data measured by the patient, pointing out symptoms, feelings and habits of their daily lives.

Basically to have this operating ecosystem, the technology acts as a means offering an EMR as a good usability for doctors and nurses to record care information and all the clinical history of patients. A CRM system that allows a 360° view of the client to monitor health programs, generating alerts and indicators of adherence to treatments by patients for monitoring and action by care, multidisciplinary and operational teams.

" We have benefited from the explosion of telemedicine services, which is perhaps the most visible, and we now cannot imagine living without this resource "

The use of applications is essential in this flow of information within this integrated health ecosystem, due to their ease of use and access, both patients, doctors and care teams need to have mobile resources to access electronic medical records, appointments, electronic prescriptions, carry out consultations by telemedicine, access to test results, medical reports, alerts about medication, treatments, etc. Another feature that has been growing is the integration of these applications with wearable devices and extension of services using ChatBots in messaging applications.

With the use of this ecosystem day after day by doctors, patients and other teams, it will generate a large volume of data. In order for us to transform all this data into relevant information for institutions, it is of fundamental importance to have a Big Data and Artificial Intelligence strategy to generate indicators and have predictability of opportunities with the analysis of captured data.

To guarantee all this integration between different applications (EMR, CRM, Apps, Big Data, ChatBots and Wearables), in addition to guaranteeing that the information arrives with quality, security and in the time that the customer needs, it is necessary to have an interoperability strategy making use of a middleware. This middleware will work as an integrator of this entire chain of technological solutions, whether with your company's internal applications, as well as integrating with partner companies.

Finally, all of this is supported by a robust, reliable and scalable cloud infrastructure. An infrastructure that allows the implementation of new technological resources, having a culture of experimentation and innovation without putting at risk what already works well in its integrated health ecosystem. This will allow your institution to increasingly offer access to high-quality, low-cost healthcare.