Doctor Genius
Improving New Patient Acquisition with Digital Marketing

Today, every patient journey starts with a Google search.

Innovations in technology, connected devices, and cellular technology are making it possible for people to be more informed and empowered than ever. According to the Journal of Medical Internet Research, nearly 80 percent of patients use a search engine to obtain medical and health information, and about 13 percent go directly to a dedicated health information website.

Evidently, healthcare marketers need to meet educated patients halfway, providing them with useful information to improve access to quality healthcare. Doctor Genius’s cutting-edge digital marketing solutions and search engine optimization (SEO) strategies enable just that.

As patients continue to use digital resources to connect, learn, and ultimately, make decisions, Doctor Genius helps healthcare providers find the most relevant digital channels to amplify their chances of connecting and engaging with patients.

New Patient Acquisition through High-Quality Content

Patient acquisition has advanced significantly beyond referrals. People now rely on online resources twice as much as referrals from other physicians, putting robust SEO strategies in the spotlight.

But medical SEO services should not be mistaken for general SEO services. Search engine concepts like Expertise, Authority, and Trust (E-A-T) and Your Money, Your Life (YMYL) ranking factors have made it clear that websites about health-related topics must be held to the highest standard.

To keep up with the exclusive nature of medical SEO best practices, Doctor Genius relies on two key factors; engaging websites to act as the front door of a healthcare organization and engaging content to earn top placement in search results.

At its core is Doctor Genius’s content ignition packages (CIP); high-quality information with optimal phrases and keywords intended to consistently “ignite” a client’s website with timely and relevant content. Well-versed in medical SEO and Google’s constantly changing algorithm, Doctor Genius continuously monitors medical site ranking patterns to periodically expand its solutions, such as their best in classCIPs. The team constantly curates and deploys new content, from service pages to blogs, keeping it fresh and timely.

CIPs are a rapid and scalable method to deliver content in a relatively short period of time. This solution includes SEO-focused content pertaining to a particular service or keyword, like ‘dental implants’ or ‘pediatric dentist.’ In tandem, its keyword content packages (KCP) offer a fixed number of blogs that apply to specific keywords, including ‘physicians near me,’ ‘general physician,’ or ‘family physician.’

One of the greatest advantages clients receive with any CIP paired with their advanced site framework is internal linking. Each blog post has multiple contextually relevant links back to servicepages associated with the blog topic and links to four other contextually appropriate blogs or patient education pages. Each service page also contains links to relevant blogs on the client’s site.

This creates a much higher level of consumer engagement with a site’s content and helps grow and maintain overall ranking.

“Our industry-leading new patient acquisition strategy, supported by our conversion-first sites and catalyzed by our Content Ignition Packages complemented by our Patient Experience software, really allows our clients to win online, generate more new patients, and keep them,” says Shawn Stiffler, Director of Operations of Doctor Genius.

Our industry-leading new patient acquisition strategy, supported by our conversion-first sites and catalyzed by our Content Ignition Packages complemented by our Patient Experience software, really allows our clients to win online, generate more new patients, and keep them

Campaign Performance at Your Fingertips

Doctor Genius makes it easy. You can track campaign performance, whether it is for one or one-hundred locations, seamlessly via Doctor Genius’easy-to-use dashboard. The campaign dashboard is packed with data from Google Analytics, call recordings, first-page rank reporting, and much more. In one easy-to-use dashboard, a user can assess and monitor site traffic, call recordings to help better understand the leads and their disposition, look at historical reporting, compare locations, as well as access the Doctor Genius Patient Experience suite and more.

If a user cannot make it into the dashboard on a regular basis, that is okay. Doctor Genius generates monthly automated ranking reports based on a client’s selected keywords, monthly new patient inquiry reporting, monthly site analytics reporting, and more - all sent to the client’s inbox. These tool shelp Doctor Genius and their clients stay on top of their campaign performance.

Taking a Holistic Approach to Patient Retention

A thriving medical practice is measured not only in terms of patient acquisition but also their retention. Acquiring new leads is ideal, but retaining existing patients should be every practice’s primary focus. Studies reveal that nearly 68 percent of appointments come from existing patients.

A new patient acquisition strategy should not forget about the value of automated patient engagement, reminders, review generation, and retention solutions. That’s how Doctor Genius’ Patient Experience (DGPX) solution completes its comprehensive solution. DGPX keeps patients engaged and practices thriving through its automated appointment reminders, recall campaigns, and review requests, which enables healthcare practices to be more proactive and give more streamlined attention to the patient.

This tech-forward and convenient solution not only helps the healthcare professional focus on deliveringquality care, but to also stay connected with patients.

DGPX perfectly complements their mobile-first web design, industry-leading SEO, and comprehensive digital marketing solutions, providing ease-of-use to patients and healthcare practices.

These comprehensive strategies offered by Doctor Genius help transform practices into thriving practices with more new patients that turn into long-term, loyal patients while boosting referrals over time.

Marketing Dollars Well-Spent

“Doctor Genius is not married to any one method that may have worked years ago. We are always adjusting our solutions and beta testing new strategies in the background, to stay ahead of the curve. We craft our new patient generating solutions and performance-first campaigns to give clients the very best chance to thrive.” says Stiffler.

Doctor Genius’ success stories are a testament to its exceptional marketing strategies. One such client found it difficult to grow their practice online, tried hiring a marketing consultant to boost their online presence, but the ROI was insufficient. Then they turned to Doctor Genius. Shortly after they partnered with Doctor Genius, they saw a significant increase in the number of new patient calls within six months and doubled their new patient call volume in twelve months. Within a year, the client asserts that Doctor Genius is largely responsible for them doubling their revenue and building a name for themselves in their local market.

Success Rooted in an Experienced Team

Doctor Genius takes it up a notch in supporting clients by offering in-house support with all U.S.-based employees, dedicated teams with service-level agreement (SLA) quick response times to solve any client query. Doctor Genius’ impressive solutions and services are attributed to its stellar Engineering, SEO, Content, Support and Success teams. Doctor Genius especially highlights talent on its SEO and content teams who have really pushed the envelope over the years.

“As a company that started as an SEO agency, we are still deeply rooted in that aspect. Our team of talented search engine optimizers, engineers, and developers constantly strives to drive better patient experiences for our clients,” states Stiffler.

Doctor Genius has differentiated itself in the marketplace by providing cutting-edge content, SEO, user-friendly patient engagement solutions, and precise quantitative reporting tools. By funneling and tracking new patients directly to the Doctor Genius portal, it provides the healthcare industry with the best practice growth solution in the marketplace.