FaceTouchUp
Low-Cost Plastic Surgery Simulation

According to a recent Globe News Wire report, the cosmetic surgery market size in the United States was valued at $50.67 billion in 2018. With the current CAGR rate of 3.6 percent, that size is projected to reach USD 66.96 billion by 2026. The statistics are really showing us how much people are relying on plastic surgeries to change their lives for the better. While many still hesitate to take this option due to a fear of making things worse, others do not consider plastic surgery due to an inability to define their needs accurately. In both cases, people can benefit from an effective way to explore different plastic surgery options—one that ensures that the procedure will efficiently meet their expectations.

Consequently, there is an obvious need in society to simulate and visualize surgery results before the actual operation is performed. Not only does this help potential patients make an informed choice before doing a procedure, but it can also put their mind at ease regarding the outcome. Enter FaceTouchUp, a surgical visualization solution provider that effortlessly simulates plastic surgery results on a patient in a highly affordable yet safe manner.

FaceTouchUp takes very little time to install on any device and is intuitive enough to enable clinical staff to operate it without training.

The company’s mission is to “provide an easy-to-use and cost-effective,” solution for patients and surgeons to simulate facial and body plastic surgery options. As such, the organization caters to two main market segments:

• The plastic surgeons who want to demonstrate surgery results before a procedure

• The individual patient who wants to get cosmetic surgery

For Plastic surgeons, FaceTouchUp offers mobile and desktop apps that can be used by Surgeons to simulate Plastic Surgery during patient consultations. FaceTouchUp takes very little time to install on any device and is intuitive enough to enable clinical staff to operate it without training.

In addition, using FaceTouchUp’s web plug-in on surgeon’s websites, patients can explore surgery options directly on the website and request appointments within the plug-in. Secondly, FaceTouchUp can connect prospective patients to cosmetic surgery clinics with their proprietary solution. This is done via mobile apps or via the web plug-in. After patients have created personalized plastic surgery options, FaceTouchUp can subsequently direct them to the surgeons’ offices nearest to them.

For patients, the FaceTouchUp app is available for download on both iOS and Android phones, and users can play with the facial and body plastic surgery simulations right off the bat. However, those who prefer a computer-based solution can visit the company’s website, www.facetouchup. com, and achieve the same functionality. In addition to the DIY simulations, the company also offers consultancy for cosmetic surgery simulations to the patients who can submit their photos to the staff, who can then simulate the surgery and guide the patients through the entire modification process at no additional cost.

Using the Web Plug-in, patients can connect with their surgeons ahead of the consultancy schedules. They can also upload their photos to the surgeon’s website and simulate body modifications in real-time. For surgeons who wish to use a simulation under their own brands, they offer a customer white-labeled mobile app solution customized to the surgeon’s offices.

All of FaceTouchUp’s features have helped the company gain a lot of traction in the market. The company has Surgeon office clients across all major geographies, including the US, Europe, Australia, South America, and Asia. Many surgeons even transitioned from their existing complex cosmetic surgery simulation solutions to the straightforward, nomaintenance FaceTouchUp. Today, the app has over 10,000 downloads per month, catering to 2000+ consult requests and processing about 23,000+ pictures every month.

Even after gaining so much traction, the company continues to improve its solution. For example, it is currently adding a feature where a surgeon can draw on a patient’s picture to show them the specific incision lines they will make during the surgery and the resulting scars. FaceTouchUp also plans to completely refresh and launch its app in the final quarter of 2021 and has a few new product revelations in line for the first quarter of 2022. The company continues to make its solution cost-effective and looks to include features to improve patient-to-surgeon connection workflow.