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Keith Sedlak, Executive Vice President & Chief Growth Officer, Health Monitor NetworkThis is where Health Monitor Network takes center stage, with its superior marketing solutions that help pharma companies tackle the challenges hindering impactful point-of-care (POC) marketing. A pioneer in healthcare marketing for nearly 40 years, Health Monitor produces educational content for patients and healthcare professionals (HCP), helping pharma brands boost the exposure of their messaging or advertisements and creating better health outcomes.
The team at Health Monitor follows a core tenet; when an HCP better understands their patient, they can treat them better. Conversely, when patients know what to ask their doctor or are informed about their disease state, they can help facilitate better outcomes.
Health Monitor creates content through its HCP-driven products to educate HCPs on new treatment options and care approaches, enabling them to better manage their practices across various demographic groups. For patients, it offers guides that serve as teaching tools in the waiting area or Wi-Fi-enabled patient exam room screens. Content is reviewed periodically to ensure HCPs and patients stay abreast of the latest care delivery strategies and treatment methodologies.
“Our business’s success comes from our ability to leverage technology platforms that meet audiences’ expectations of embracing digital methods for content consumption,” says Keith Sedlak, executive vice president, and chief growth officer of Health Monitor Network.
It directs HCPs to its digital environment, Clinician Update, via social media platforms like Facebook, Instagram, and LinkedIn. Utilizing these competencies, Health Monitor is setting the bar for digital engagement through omnichannel strategies. Its digital screens can rotate educational and inspirational content or advertisements, with client messaging for maximum impact within the exam room of physician offices. It has also developed products that can be shared with patients and medical professionals at home through email, social media, and direct mail. Emerging digital avenues include health educational content shared via podcasts and other audio vehicles.
Health Monitor creates more digital engagement in the current smart phone-driven era through snippets of content for consumption in different ways, like email and QR codes in magazines or placements on the medical practice digital exam room screens. Establishing relationships with some of the top minds in dermatology, neurology, and oncology, Health Monitor produces key opinion leader (KOL) on-demand videos with case studies showcasing the success of treatment approaches.
‘Healthcare should not always be provided in the same manner; it should be tailored to fit patient demographics.’ This core pillar plays a pivotal role in Health Monitor’s success, allowing it to maintain health equity and ensure everyone receives the same level of treatment. It has mapped its whole network to promote health equity. It has one of the industry’s largest point-of-care networks in North America, with 200,000 office locations and over 400,000 HCPs. Through this vast footprint and ability to map client office locations across the U.S. Census Bureau, it can determine a location’s ethnic dominance and produce pertinent and individualized content. For example, a specialized guide or messaging based on the increased risk of heart disease in the African American or Hispanic population can be created and delivered to a specific area, enabling pharma brands to reach the right demographic with the right message.
Health Monitor follows a step-by-step methodology to create condition-specific patient guides and content based on a client’s advertising asset, whether product launches or a clinical trial’s success story. Health Monitor disperses the guidelines or activates the advertisement on the digital exam room screen in top prescribing offices, effortlessly exposing patients to the brands while doctors learn about the available treatment choices.
Our business’s success comes from our ability to leverage technology platforms that meet audiences’ expectations of embracing digital methods for content consumption
After these products are made available, Health Monitor uses a third-party analytics partner, IQVIA, to assess the campaign’s effectiveness and return on investment (ROI) every six months. IQVIA also evaluates new prescriptions and allows clients to quantify the impact of their guide and messaging using claims data. The ROI for its campaigns is consistently positive, with an average of fifteen to one, with the bulk of its products having specific ROI guarantees. If the target audience uses the patient guides and screens Health Monitor analyses the client’s investment to estimate the script’s lifetime value, and guarantees a three-to-one, four-toone, or five-to-one return, enhancing their confidence in its platform. Health Monitor stands out due to its high-quality content, always emphasizing the development of authentic and unique information without aggregating or licensing content from other sources. Quality of content, scalability, and proven performance are the key aspects that give Health Monitor a competitive edge. The editorial staff, KOLs, and doctors on its advisory board have partnerships with numerous associations that validate its eminence.
Health Monitor continually pushes the envelope when it comes to innovations, health equity, and developing fresh approaches to tackling challenges or communicating with audiences. Its holistic patient engagement methodology is further strengthened by the recent launch of digital versions of its patient condition guides and their HCP-focused Clinician Update.
From EMR platforms that allow doctors to seamlessly monitor and manage patient health to exam room screens with higher accessibility and engagement features, the future of POC marketing is promising. Through digital engagement strategies, Health Monitor has emerged as a pioneer in developing cutting-edge healthcare marketing products, setting a standard through world-class omnichannel content solutions that inform, educate, and improve health outcomes.
Company
Health Monitor Network
Management
Keith Sedlak, Executive Vice President & Chief Growth Officer, Health Monitor Network
Description
Health Monitor Network is a Targeted Healthcare Marketing Platform that builds brands and empowers patients. Its in-house, award-winning content studio creates educational healthcare content that fosters more productive patient-physician dialogue at every point of care. Health Monitor is a founding member of the Point of Care Marketing Association: a group that helps ensure the standard of measurement and validation for brand advertisers in point of care marketing.
Health Monitor Network News
Health Monitor Network® funds the first of its kind Health Equity Patient Education Study with Duke University Medical School
MONTVALE - Health Monitor Network, announced the creation and funding of the first of its kind Health Equity Patient Education Longitudinal Study, led by Julius Wilder, MD, PhD, chair of the Duke University School of Medicine Diversity, Equity, Inclusion and Anti-racism Committee; Vice Chair, Duke Dept of Medicine Minority Retention and Recruitment Committee; and Co-Director for the Duke CTSI-Community Engaged Research Initiative. Research shows that disparities in health outcomes are attributable to social drivers like low health literacy. Important information on health and patient education often fails to reach or resonate with underserved communities. The three-year study will examine how diverse populations respond to various patient-education tactics such as print, digital and video, with the goal of identifying the most effective methods and communication infrastructures for communicating relevant and important health information to diverse communities.
As Dr. Wilder says, "Numerous social drivers of health impact health, and these social factors often are beyond the reach of medicine. Low health literacy and inadequate patient education have a negative impact on the health of communities, especially communities of color and those considered socially vulnerable. Disparity in health literacy and patient education contributes to worse health outcomes, higher medical costs, longer hospital stays and greater risk of death."
Adds Maria Lissandrello, SVP and Chief Content Officer of Health Monitor Network, "As a company that creates original patient education content, we are in a unique position to help make a difference when it comes to health disparities. If we can deliver messages in a format that encourages people to get that checkup, to ask their doctor that question or to fill that prescription, we can help move the needle. That's why we are so excited and hopeful to be working with Dr. Wilder on this initiative."
Funding the study is another demonstration of Health Monitor's continuous dedication to bridge the gaps in health literacy by creating quality patient education that empowers patients in all communities to live a healthier life regardless of race, ethnicity and socioeconomic status.