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The acquisition creates one of the country's largest specialty-focused digital point-of-care advertising networks.
Fremont, CA: CheckedUp is a digital patient education startup started by a physician who actively engages patients, carers, and physicians at the point of care. The company is among the nation's largest 100percentage digital, specialty-focused point-of-care networks, with a national footprint, providing condition-specific, active patient engagement through a variety of digital touchpoints such as TVs in waiting rooms as well as interactive exam room digital wallboards in the specialty Healthcare Provider's offices & Health Hospital Systems all over the US.
CheckedUp acquired Health Media Network ("HMN"), a digital healthcare solutions supplier and wellness content to healthcare facilities across the country.
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CheckedUp gets backed by Rockbridge Growth Equity ("Rockbridge"), a partnership-oriented middle-market private equity organization with a differentiated approach to building and growing companies. CheckedUp was represented by Greenberg Traurig and Honigman, while HMN got represented by Carmody Torrance Sandak & Covington Associates & Hennessey. Comvest provided senior debt financing.
The merger brings together two of the most influential firms in the digital-out-of-home point-of-care sector, altering the market landscape. The combination results in a scalable digital network focused on technological innovation and providing specialized customer care and support. CheckedUp's existing reach will get supplemented by HMN's increasing network breadth and presence in key healthcare verticals. The merged company will offer a bigger breadth and depth of solutions to a broader variety of clients in the healthcare market.
HMN, headquartered in Norwalk, CT, provides premium in-office communication technologies and video content to patients, caregivers, and healthcare professionals to provide a more meaningful experience. The assets of HMN provide an internet-connected, addressable Digital TV Network through therapeutic specialties, such as neurology, cardiology, women's health, and infectious disease, as well as custom-published wallboards and wellness literature are chosen for each office site. Content for such healthcare networks for women, men, families, children, and pets, along with condition-specific networks like cardiology and orthopedics, is updated daily.
CheckedUp, founded by ophthalmologists Dr. Awdeh and Mark Awdeh, helps healthcare practitioners and patients make treatment decisions using digital technology like waiting room displays and interactive digital wallboards. In addition, CheckedUp's technology distributes illness and treatment information via its digital network during necessary periods when medical choices are made. In recent years, the company has experienced remarkable expansion.
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