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Medical Marketing Whiz: A One-Stop-Shop to Intuitive Healthcare Marketing
Glenn Akins and Lori Werner, Co-Founder and Chief Marketing Office, Medical Marketing Whiz
Today, the healthcare sector is finally experiencing ubiquitous technology adoption across all its facets. This wave of digitalization is driven by the implementation of leading health systems at top healthcare institutions, which in turn, are putting private physicians under the pressures of getting bought out by large healthcare institutions. Practices that choose to stay independent cannot just do so by doing nothing, as they are competing against world-class healthcare institutions that have powerful IT resources and marketing strategies to win patients. Therefore, to be successful and maintain more agile, flexible operations, these doctors must find a way to significantly enhance their marketing endeavors. However, as most doctors and their office managers have their plates full with respect to day-to-day activities, the only way to effectively compete with larger contemporaries in attracting patients is to hire a dedicated marketer. However, nothing worth having comes easy as is the case with an in-house marketer, which requires a high budget that most private practices do not have. So how can an independent physician effectively grow their business without having to spend significant time and resources?
Medical Marketing Whiz has the answer. The company acts as an outsourced chief marketing officer for its clients and offers a wide range of marketing services including social media management, Facebook/Instagram ads, email marketing, patient education webinars, among others. “Our services are built to help doctors enhance the ROI of state-of-the-art deployments while simultaneously improving their online reputation to reach new patients,” says Lori Werner, co-founder and chief marketing officer at Medical Marketing Whiz.
Lori first envisioned the company during her stint as a sales rep for a global medical device firm, where a doctor she was pitching to, suggested her to start a healthcare marketing company owing to her prowess. Over the coming year, Lori assembled the team and the right technologies that would equip her in fulfilling her mission to help independent practices compete against healthcare giants and win. Subsequently, she started Medical Marketing Whiz in 2016, ending its first fiscal year with 20 clients. Following this, Lori approached Glenn Akins, who is a whiz at scaling healthcare operations, and together, the duo expanded Medical Marketing Whiz’s clientele from 20 to 100 over a period of 12 months. Currently, Lori’s company, Marketing Whiz, has taken off due to her passion for helping her customers succeed, tireless work ethic, and limitless creativity.
According to Lori, the key focus of her company’s services is to help physicians stay continually engaged with their existing and prospective patients. To deliver this, Medical Marketing Whiz offers its social media management services, which targets individuals on Facebook and Instagram that could benefit from a consultation and delivers personalized ads that drive them to a client’s clinic. Concurrently, the company has also developed patient education programs and webinars that aid doctors in spreading the awareness of their therapy approach/new technology deployment via email, which in turn, keeps the existing patient pool informed and more importantly, engaged with a physician’s practice. Through its webinars, Medical Marketing Whiz is also attracting potential patients by highlighting the unique care value that a client’s independent practice can deliver. On the other hand, to help clients enhance their online footprint, the company provides SEO services that allow its clients to climb up Google rankings and rack up better online feedback.
Our mission is to provide private practices with a unified marketing strategy designed to attract your ideal patients and increase revenue. As an extension of your team, we will do the hard work so you can focus on what you do best, taking care of your patients
“We want our clients to show up on Google as the best local expert in their field for new patients while being top-of-mind for existing patients via our educational webinars,” explains Lori.
Medical Marketing Whiz offers its portfolio via a one-stop Dr. Marketing Blueprint program, which comprises the company’s comprehensive marketing blueprint for success. With the Dr. Marketing Blueprint program, the company assists its clients by identifying the issues with their existing online footprint and comparing them to other physicians in the area. Next, Medical Marketing Whiz’s dedicated account manager assesses the physician’s social media engagement and determines whether they are marketing to users that have a higher chance of booking a consultation at their practice. Apart from social media management, the company expands a client’s digital presence via the creation of webinars that display the technical and care expertise of the doctor. “Typically it takes about 10 days to onboard a client, where at the end of it, the physician has a growing online footprint, better reviews, and a deeper understanding of where they stand among their peers in terms of marketing performance,” states Lori.
With such unmatched competencies, Medical Marketing Whiz has ignited several success stories since its inception. In one instance, the company helped an OB-GYN group practice in the Metro Detroit area enhance their marketing footprint. Before working with Medical Marketing Whiz, the client got most of their new patients through word-of-mouth and through insurance. The client tried marketing in a high-end medical magazine, and to their disappointment didn’t get one new patient. Subsequently, with Medical Marketing Whiz’s Dr. Marketing Blueprint program, the customer was able to significantly enhance their social media presence on both Facebook and has implemented a monthly email newsletter. They also hosted several patient education seminars in the office and launched two webinars to reach new patients online. At the end of this collaboration, the OB-GYN practice was seamlessly able to raise awareness of their newly implemented intimate wellness device among their existing patients and attracted new patients who could benefit from their specialized services. “In 12 months, the client ended up generating USD 156,000 in revenue from their intimate wellness services, gaining 184 new patient leads from their webinars, and a whopping 772 percent ROI on their marketing endeavors,” adds Lori.
At the heart of this success is Medical Marketing Whiz’s personalized approach to every customer’s engagement. The company assigns a personal marketing whiz for each office who becomes part of the client’s team, albeit virtually. Lori elaborates on how the account executive, aka “marketing whiz” is consistent for a customer throughout their lifecycle as a client of Medical Marketing Whiz and its impact in delivering personalized customer experience. At the same time, the company is a predominantly woman-run organization, which is an aspect that helps its team to better engage with clients, who are mostly physicians in the women’s health arena.
Moving forward, Medical Marketing Whiz plans to further expand its capabilities to help physicians in the women’s health sector by developing programs that align with the latest marketing trends. In fact, with the imminent return of trade shows, the team plans to participate in several OBGYN and Functional Medicine conferences in 2021-22. Additionally, the leadership team plans to expand the free medical marketing webinars that they offer on Zoom and Facebook LIVE that hundreds of doctors attend each month. With such a promising roadmap ahead, Medical Marketing Whiz is perfectly poised to help physicians make the most of their marketing investments and grow their practice revenue.
Management Glenn Akins and Lori Werner, Co-Founder and Chief Marketing Office, Medical Marketing Whiz
Description Michigan-based Medical Marketing Whiz offers a wide range of marketing services. The company acts as an outsourced chief marketing officer for its clients and offers a wide range of marketing services including social media management, Facebook/Instagram ads, email marketing, patient education webinars, among others to physicians in need of better marketing. Medical Marketing Whiz offers its portfolio via a one-stop Dr. Marketing Blueprint program, which comprises the company’s comprehensive marketing blueprint for success. With the Dr. Marketing Blueprint program, the company assists its clients by identifying the issues with their existing online footprint and comparing them to other physicians in the area
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