META Dynamic
A Single Destination for IGS Access and Surgical Navigation Support

META Dynamic is defining a new paradigm in surgical navigation support with a key value proposition that’s hard to match–exceptional customer service.

The family-owned company has earned the trust of numerous surgeons and hospital partners by enabling them to optimize surgical workflows, reduce errors and costs, and enhance patient care. Service and trust are key when it comes to healthcare, and META understands this better than anyone else.

“In an industry where service often takes a back seat to sales, META makes a difference by providing an unprecedented level of support for navigated surgeries,” says Evan Pfleider, president of META Dynamic.

Drawing on its two decades of experience, it has made a mark with the ultimate navigation support solution, encompassing image-guided navigation system rentals as well as clinical support for hospital-owned navigation equipment. With more than 60 clinical specialists on deck, META is always ready to assist clients and supports over 700 surgeries across the U.S. on a monthly basis.

Hard to Match Customer Service – The True META Value

META stands head and shoulders above the competition with a customer-first mentality. One of the ways the team has strengthened its service-driven approach is by alleviating the problems associated with clients’ dependence on navigation system manufacturers. Often, if hospitals need support for their equipment, manufacturer reps are not available for several hours, which leads to delays in surgery, case cancelation, and a poor patient experience.

This is not the case with META. The team delivers clinical support 24/7/365, with unrivaled turnaround times, as fast as one hour. Whether it’s a slow day or a snow day, a Saturday or a Sunday, META does not say “no” to customer requests. Even if it’s an emergency in the middle of the night, the team promptly responds to any phone call and lives up to its promise.

Another significant challenge that META solves is the complexity of working with different manufacturers. Some hospitals own pieces of equipment from multiple brands, such as Medtronic, Brainlab, and Stryker, and have to make individual requests for support services from the relevant manufacturers. As a single-source solution provider, META relieves hospital staff of this burden, supporting most of the leading navigation systems on the market. This enables customers to receive support services for all equipment needs with a single phone call. A high level of proficiency and the willingness to go above and beyond to tackle the most demanding situations have enabled META to emerge as a name that resonates with customer advocacy.

Quality Services Backed by a Robust Team

META also recognizes the need for hospitals to hire and train staff to effectively handle the complexities of stereotactic or optical navigation systems. Moreover, many hospitals have only a few staff to provide system support, which means their resources are spread thin during stressful situations. With very little training or experience, hospital staff often feel overwhelmed and unqualified to support such equipment.

“It’s like you’ve got a Cadillac, but you’re running it like a Pinto,” says Brian Moore, director of business at META. “Clients have technologically advanced equipment that can do many things, but with people who are inexperienced or not properly trained to run it.”

META prides itself on its comprehensive, industry-best image-guided surgery (IGS) training program, educating their technicians to support physicians in the best possible way. META’s clinical specialists and a team of over 60 technicians bring years of IGS expertise and are ready to provide assistance whenever the need arises. Quality training remedies the staffing challenges in hospitals and ensures a superior experience for surgeons and other staff.

“We want to be as helpful as possible in the operating room. Our goal is to instill in our customers the confidence that they have a partner who is well-versed in navigation technology. By taking the burden of navigation off their plate, this allows them to focus on critical tasks in the operating room,” says Pfleider.

By clearly understanding that every patient is different, the team helps ensure greater precision of surgical procedures, driving positive outcomes for patients and enhancing surgeon and staff experience.

In An Industry Where Service Often Takes A Back Seat To Sales, Meta Makes A Difference By Providing An Unprecedented Level Of Support For Navigated Surgeries

Goodbye to Operational Hassles

Apart from taking on equipment handling responsibilities, META checks patient imaging data well in advance of surgery to ensure MRI, CT, and other procedures are done per protocols to avoid any delays. Surgical instruments are carefully tracked to ensure everything is in place and made ready for the next procedure—an added advantage for clients.

Additionally, META understands that it is overwhelming for clients to comprehend manufacturers’ long and complex equipment quotes. They can overlook important details and end up paying for applications and services they do not need. META consults with clients considering a navigation purchase to avoid these unwanted and hidden costs, saving them significantly over what they were originally quoted.

Continual Diversification of Offerings

META is continuously diversifying its offerings to benefit clients both operationally and financially. Clients often need to spend millions of dollars to purchase equipment. Realizing that a navigation system is a large capital expense, META provides an alternative with a bundled solution, CBYON Eclipse Navigation Platform.

With the CBYON IGS System, in combination with META’s fee-per-use model, clients avoid the need for a tedious annual budget process. They can gain access to the required support through an all-in subscription agreement with no hidden fees. The cost for faulty or old equipment replacement is included in the model.

With no significant upfront costs or sales tax, confusing and costly equipment acquisitions are a thing of the past. Clients are provided with an all-inclusive price, covering everything from software upgrades, instrumentation, clinical support services, and disposables like spheres and biopsy needles. They do not have to invest in add-on subscription fees or software licenses. At META, the goal is straightforward––providing affordable, simple access to great technology with the best service in the industry.
CBYON is designed to address clients’ distinct needs by offering an all-encompassing multispecialty solution. Every system includes cranial, ENT, and spine applications, eliminating the need to purchase multiple platforms.
CBYON, a platform that was originally developed at Stanford University, has successfully performed over 1,000 navigated procedures within the first year of its relaunch in 2022, all supported by META.

Catalyzing Client Success

META’s commitment to supporting their clients has gone a long way in scripting numerous success stories that testify to its high-level professionalism and deep-rooted industry expertise.

In many instances, META has assisted hospitals struggling to obtain support from manufacturers for weekend or last-minute procedures. Oftentimes, trauma facilities reach out to META for emergent support in the middle of the night, which results in the local specialist arriving on site within an hour of the initial call. The META team is always quick to offer the required assistance and assure all surgeries are successfully supported.

On one occasion, a large facility was poorly supported and often left the customer without coverage or with significant case coverage fees when on-site. META came in with a better solution and doubled the coverage team to ensure surgeons were supported any time navigation was required for their surgery. Moreover, hospital expenses were reduced by over 50 percent, and the client ended up saving in excess of a million dollars a year in service fees alone.

“We have a litany of accounts that are a true testament to how we come in and immediately make a major difference. Guided by a motto, ‘We don’t fail,’ we have an excellent track record where there hasn’t been a single surgery in our 20-year journey that we have failed to support,” says Pfleider.

A Spirit of Excellence

Some of the most prestigious universities, IDN’s, and health systems trust META for its ability to deliver unmatched service. Their “never say no” mindset and constant pursuit of excellence have enabled the company to successfully support over 50,000 navigated procedures over the years at over 250 hospitals. The right blend of technological expertise and excellent customer service has propelled META to be the undisputed leader in the industry.