DNA Behavior International Launches the Next Generation Behavior...

DNA Behavior International Launches the Next Generation Behavior Tech Stack Platform

By Healthcare Tech Outlook | Wednesday, October 28, 2020

The next generation behavior tech stack platform to allow mass personalization, distilling human behavior into actionable understanding by building apps.

FREMONT, CA:DNA Behavior International announces the launch of the next generation behavior tech stack platform, the Helix Gateway Behavioral Network, to facilitate API integration. Organizations use DNA's API, a sort of behavioral chip, to allow mass personalization, distilling human behavior into actionable understanding by developing apps. A vital facet of the collaborative platform is allowing a wide range of third-party product providers to build an expansive network of users who are interconnected through real-time sharing of DNA behavioral insights.

As the company developed its core SAAS business, customers requested a scalable API to integrate DNA insights into their business systems. This API started as a feature for its core customers but has rapidly grown into its own business. Now, tech firms are leveraging the DNA API to scale their businesses rather than develop their behavioral solutions.

These tech firms require a different skill set, and a network of experts and a community to help them. Thus, the Helix Gateway is a place tech firm can use a network of DNA users, the DNA Coach Network, other tech firms, investors, and venture capitalists. DNA Behavior has segmented this Helix Gateway platform, so users have a dedicated team to build this network.

The objective of the gateway is to connect third-party product providers with resources needed to build, develop, and scale behavior-enabled businesses. DNA Behavior's roll-out plan is to license distributors who will speed the work of organizations plugging in DNA's behavioral chip to existing software and systems and apps.

A firm that has already built a scalable, stand-alone app using DNA API data might be part of the Helix Gateway as a means to facilitate connections with business partners. A company wanting to build a behavioral science division or expertise inside their business without reinventing the wheel could become part of the Helix Gateway to collaborate with peers, partners, and resources who can facilitate deployment. This centralized gateway hinges on the concept that potential tech solutions cannot be so proprietary that they remain secret or inaccessible. Identifying the right distributors in global markets will allow organizations to access 500+ unique behavioral insights through powerful technology to create customized experiences.

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