Enhancing Physician Communication Strategies

By Healthcare Tech Outlook | Friday, November 30, 2018

A study was conducted at Lumere to understand their perceptions of clinical variations and the factors influencing their choice of drugs and devices. Based on a Lumere survey of 276 physicians, the results showed that there is a necessity of sharing the cost data and sufficient evidence with physicians that enhances the physicians to support organizations’ quality care delivery and cost incurred in health systems.

The need to evaluate how data is shared with physicians: In most of the healthcare systems, the data shared with physicians is in irregular intervals and inconsistent formats. In the Lumere survey, 91 percent of the physicians said that increasing access to the cost data can affect the care quality and on the other side, 40 percent of the health systems reported that they are working to increase the physician access to cost data. When physicians are working with health systems to reduce clinical verification, Lumere survey discovered that cost data and evidence-based data shared varies dramatically. The two more difficulties were obtaining accurate and meaningful data.

Determining the appropriate amount and type of data to share: Physicians need the cost data so that they can suggest those drugs to improve patient outcomes. Health system administrators need to provide a wide range of data that helps the physicians have accurate recommendations of drugs which create a trust for patients. Some physicians want cost data, and some don’t have an awareness of cost data and how to incur them into their decisions. Physicians who have exposure to the cost data found that some factors would influence their selection of drugs and devices. Compare data based on contemporary evidence-based guidelines. Physicians would like to use reliable data in their decisions when selecting drugs. Health systems should ensure that the data is organized when providing data to physicians, and should focus on delivering high-quality patient care. Before asking the physicians to reduce the costs, the health systems should involve the physicians in analyzing the costs.

Health systems should keep data and communication simple by developing, mobilizing the key performance indicators (KPIs) that enhance the experience of patients, care providers, and payers. Lastly, health systems should be transparent in sharing the data with physicians and involve them in their decisions by which they can achieve improved clinical, operational, and financial outcomes.                     

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