Healthcare Marketing Strategy: Top 3 Tools to Incorporate
healthcaretechoutlook

Healthcare Marketing Strategy: Top 3 Tools to Incorporate

Healthcare Tech Outlook | Monday, May 17, 2021

SEO increases searchability on the internet, but the location-specific variation amplifies the impact for users in the immediate geographic area.

FREMONT, CA: It is undeniable that public perceptions about healthcare services are shifting, but the stakes are higher than one would imagine. When it comes to health, customer cynicism has grown to the point that they no longer trust your brand's word on reliability and protection. To do so, make sure the health company uses each of these marketing tools mentioned below, demonstrating the firm's dedication to convenience while also increasing brand confidence.

Digital Signage

Digital signage is a marketing strategy that can help patients have a better experience. Wait times can be shown in waiting rooms, medical information can be relayed in emergency rooms, and other vital information can be communicated to people when and when they need it. TV screens mounted in the facility can be customized, eliminating the need to print various posters, and they help create a professional environment.

Location-Specific SEO

If one works with a healthcare company that needs patients to come to a physical place to receive services (e.g., hospitals, clinics, physical therapy centers, and rehabilitation centers; companies like health insurance brokers can operate online and over the phone), they can incorporate location-based SEO into the marketing plan. SEO increases searchability on the internet, but the location-specific variation amplifies the impact for users in the immediate geographic area. A dentist's office on one coast is unlikely to serve patients on the other, so if one is based in a particular area, they will need to raise awareness among the people that can be reached.

Telehealth Options

It is beneficial to provide telehealth services if the healthcare company offers patient care. According to a survey, 60 percent of millennials would like to see telehealth becoming more widely accessible, and this figure is likely to have risen as a result of COVID-19. The ability to consult with a doctor via video chat will help prevent disease spread and make medical care more available to people who do not have access to transportation. If a company provides these services, publicizing them will help draw more patients (which are not the same as clients, but health-related companies that do not handle patients can also conduct certain functions remotely). Use social media to share a short example of a staged telehealth appointment so that people know what to expect.

Weekly Brief