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The acquisition strengthens the company's position as a leading research, analysis, and education provider for managed markets with insight and analysis of cancer drugs.
FREMONT, CA: "The Proximity team has built an exceptional brand and reputation as the leading provider of market access information and analysis," said Jeff Hennessy, Chairman and CEO, HMP Global. "The top pharmaceutical companies rely on Proximity Health's market research and client-specific insights to ensure market access success in the U.S. cancer drug market. Proximity brings sophisticated analytical capabilities, and a deep roster of high-quality talent that complements the value HMP Global provides for stakeholders throughout the healthcare spectrum. More importantly, we look forward to working with the Proximity team to ultimately increase access to life-saving cancer therapies, and further advance HMP Global's mission of improving patient outcomes."
A leading healthcare event and education company, HMP Global, has taken over Proximity Health, LLC, in Palo Alto, California. The Palo Alto-based company delivers actionable analysis and guidance to the pharmaceutical industry and is known as a 'gold standard provider of market access insights.
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A cancer drug development company founded on the principle that "closer is better," Proximity engages with health care providers, payers, and cancer drug developers. Oncologists' cancer drug selection decisions are influenced by various factors, including decision-making processes, clinical pathways, and order sets. Proximity's consultants assess value-based care and payer influence in many specialty markets, including oncology.
"We believe in deep, high-touch engagement with our customers, from providers to industry," said Blansett. "HMP Global shares our commitment to customer engagement and market research development. We look forward to joining the organization and leveraging their knowledge and resources in new and highly valuable collaborations."
HMP Global will integrate Proximity into its Omnimedia Division as HMP Market Access Insights. With more than 30 years of experience in provider and market access, Lee Blansett, Founder of Proximity, will lead the HMP Global team.
"Proximity is a perfect addition to our portfolio, building out the company's solutions across the entire life science innovation lifecycle," said Jeff Hennessy, Jr., President, HMP Omnimedia, the content creation arm of HMP Global. "It adds a layer of insight that complements the range of value we provide to professionals across the healthcare spectrum – through clinically relevant content, audience reach, and authorship. With the addition of Proximity, we now offer a highly leverageable knowledge and services asset that provides customers with deep insights tailored to their needs."
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