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Emme, with its latest technology, is trying to connect the dots between birth control habits, and all the symptoms and side effects of empowering women with more data about their health.
FREMONT, CA: Hormonal oral contraception, or "the pill," is 99% effective when used perfectly. But that's not always an easy goal to accomplish; in usual use, the average efficacy drops to about 91%. This problem can be solved with modern technology. In response to this problem, Emme offers users a Bluetooth-enabled smart case, fitting more than 100 brands of birth control, and an app that automatically records usage and enables user-customized reminders.
The case has multiple sensors that detect if and when user take your pill each day, and then syncs with the app. The app also allows users to track symptoms in the categories of "mood, body, sex and flow" related to their menstrual cycles or hormones. When the case starts to track these symptoms, users can notice patterns as they relate to pill habits. Such information is a key part of Emme's philosophy of considering physicians as stakeholders.
Emme's latest platform collects data specifically on side effects that may be indicative of potential issues with specific birth controls or hormonal issues. At $99, the smart case is not presently covered by insurance, but there is potential for eventual reimbursement options. The app, which includes period tracking, is free to use. The company says it will, at some point, allow direct connections with doctors through telehealth.
With regard to information security and privacy – for which other period-tracker apps have been under fire, Emme builds out and establish protocols to make sure to best practices. The company tries to be inclusive of nonbinary or transgender individuals who might not be women but who rely on birth control. Although Emme's social media messaging includes exhortations of let's get down to lady business, it also addresses other messages to people with estrogen– a seeming nod toward inclusivity.
The company don't assume gender, don't go out of its way to say 'hey, girl. The company tries to keep its language neutral. Ultimately, the company is looking to equip users with information about their bodies.