OptimizeRx and Demandbase Collaborate to Offer Exclusive...

OptimizeRx and Demandbase Collaborate to Offer Exclusive Point-Of-Care Engine

Healthcare Tech Outlook | Tuesday, August 31, 2021

The combined point-of-care engine of the two companies creates an unrivalled network of direct-to-physician digital interaction.

FREMONT, CA: OptimizeRx Corp. announces an exclusive collaboration with Demandbase to deliver the industry's most comprehensive collection of point-of-care healthcare professional (HCP) digital engagement touchpoints, forming the most comprehensive account-based experience platform for life sciences. Together, the companies form the only point-of-care engine that combines account-based experience (ABX) principles with the nation's largest network of HCP care delivery technology touchpoints.

OptimizeRx will use the Demandbase B2B Go-to-Market suite to extend its omni-channel reach at the point-of-care within hundreds of new healthcare systems across the United States.

The two companies’ complementary channel mix creates an unrivalled network of direct-to-physician digital touchpoints at the point-of-care.

Life sciences can now personalize support and engagement of providers and patients at all care milestones along the patient journey by leveraging the unique combination of institutional and in-workflow behavioural data, including doctor-activity and patient access information.

The collaboration enables pharmaceutical manufacturers to seamlessly create tailored, account-based engagement experiences for their most important customers at the point-of-care.

Allison Metcalfe, Demandbase’s chief revenue officer, noted, “We’ve marked significant increased demand in the pharmaceutical industry to create intelligent account-based experiences. Every account has a unique mix of patients and providers, so creating tailored experiences at-scale requires robust channels and data to be successful. Together, the Demandbase ABX platform and the OptimizeRx digital health and communications platform represent the most comprehensive solution for life sciences to implement their account-based and provider reach digital B2B strategies.”

Steve Silvestro, chief commercial officer, OptimizeRx, noted, “This partnership enables the complex unification of behavioral, access, and care milestone data. That data unification, in combination with extensive point-of-care digital channels to HCPs, offers the unrivaled capability for pharmaceutical manufacturers to capture physician mindshare and provide vital resources and information at the moments their brand is most needed.”

“We look forward to continuing our transformation of the way the life sciences industry engages with and supports their customers. Working with Demandbase, we are modernizing healthcares communications infrastructure and in turn narrowing its digital divide amongst doctors, patients, and biopharma. We are very excited to bring account-based marketing to the largest network of HCPs in the nation. We expect this partnership to have a positive impact on revenue in the years to come as more life sciences companies continue their shift to more digital commercialization strategies,” concluded Mr. Silvestro.

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