P360 Launched the BirdzAI ZING Communication Module

P360 Launched the BirdzAI ZING Communication Module

By Healthcare Tech Outlook | Wednesday, November 18, 2020

P360 has announced the BirdzAI ZING Communication Module to send custom branded, templated text messages and other digital assets to the physician customers.

FREMONT, CA: P360, a developer of technology for life sciences companies, has announced the BirdzAI ZING Communication Module. ZING allows the life sciences sales teams to send custom branded, templated text messages and other digital assets (through already established text channels) to the physician customers, personalized and compliant. ZING is a stand-alone product that helps decrease mass marketing inundation. It mixes seamlessly with the P360s BirdzAI sales enablement platform even allows real-time decision-making, which is empowered by advanced AI abilities.

"With the BirdzAI ZING Communication Module we are helping life sciences companies deliver compliant text messages and other digital assets to physician customers that are not only targeted, but that get opened," stated P360 CEO and Founder Anupam Nandwana. "When combined with the advanced AI capabilities of our BirdzAI sales enablement platform, ZING becomes one of the most powerful sales products on the market. Not only do companies get the intelligence needed to make great sales prospecting decisions, they also get the power of an effective, efficient communication channel as well."

With the help of ZING, pharmaceutical reps can send compliant, native SMS Text messages directly to the physician customers without dealing with barriers. There are even no Apps for the end-users through which they can download, and there are no subscriptions for them to deal with. To the end-user, ZING provides a seamless, hassle-free experience.     

Compliant text messaging is compelling because the recipients open and read them. As per recent research, the text message's opening rate is as high as 98 percent, compared to just 20 percent for email. It makes ZING an effective process that can be used for efficiently communicating with customers without impacting sales resources. 

ZING is even extremely flexible. The product is prepared with text templates that can be updated frequently to offer variety and personalization. P360 will work with the brand team to create starter template messages that are compliance approved, or the users can develop their own with the simple user interface. It becomes easy for sales teams to engage because every content and message templates can be pre-approved by compliance. 

Weekly Brief