Michael Joachim, SVP of Commercial Development, Sermo
The collaboration allows doctors worldwide to modify, personalize, and regionalize educational tools to help them construct practical treatment plans for their patients, with the goal of encouraging behavior change and, more crucially, improving patient outcomes.
FREMONT, CA: Sermo, a social platform for peer-to-peer physician collaboration and frontline information sharing, announced that it has partnered with Bionical Solutions, a leading provider of technology-enabled engagement and healthcare services, to bring Bionical Solutions’ engagement platform to Sermo’s 800,000+ physician members. The collaboration allows doctors worldwide to modify, personalize, and regionalize educational tools to help them construct practical treatment plans for their patients, with the goal of encouraging behavior change and, more crucially, improving patient outcomes.
“Together, were putting trusted educational resources from the industry at the forefront of the physician/patient care dynamic,” said Michael Joachim, SVP of Commercial Development, Sermo. “This partnership affirms Sermo’s long-standing role as a connector between physicians, industry, and patients, by broadening the accessibility of educational tools for physicians, many of whom are navigating an increasingly digital healthcare experience.”
According to the Sermo’s February 2021 HCP Sentiment Survey, 55 percent of physicians expect COVID restrictions to limit rep office access over the next year, life science businesses are adopting novel techniques to communicate key product and patient education materials to physicians digitally. This new relationship gives Sermo members access to Bionical Solutions’ digital patient tools and allows them to construct their own personalized, on-demand treatment resources that can be adapted to their patients’ specific needs using the Sermo platform. The tools can be used in clinical practice and during telehealth sessions and can be given as printed or digital materials.
“While physicians navigate the constantly changing healthcare ecosystem journey, it is clear that they remain laser-focused on ensuring their patients get the best care,” said Mike Viscel, President, Bionical Solutions. “Our partnership with Sermo helps doctors easily customize resources for their patients in this new hybrid model of care while ensuring patients have the information to actively participate in their healthcare.”