With over twenty years of experience in expanding healthcare and telemedicine organizations, James Sutcliffe will help Veta Health transform healthcare delivery and drive industry and company growth.
FREMONT, CA: The COVID-19 pandemic has had a significant impact on patient and provider expectations for healthcare. Patient acceptance of remote technology has risen, with 90 percent of patients believing that monitoring would help them better manage chronic diseases and more than half prepared to switch doctors if another prescribed a specialized monitoring equipment. The pandemic-driven shift in virtual care dynamics, along with increased support for remote patient monitoring from the Centers for Medicare and Medicaid Services, has created a fertile market for established solutions like Veta Health.
“With the rapid uptick in the remote care market and in Veta Healths growth, we felt it was the ideal time to bring on a seasoned leader in the digital health space,” said Tanvi Vattikuti Abbhi, Founder, Veta Health. Veta Health has named James Sutcliffe as the chief executive officer. He will guide the strategic direction of the company with an emphasis on key commercial dynamics.
Sutcliffe has more than 20 years of experience working with expanding healthcare and telemedicine organizations, where he has led and advised on crucial organizational developments. Sutcliffe was most recently the chief commercial officer of DayToDay Health, an international digital health startup where he was important in its expansion. Under his guidance, the company expanded its global footprint into the US market and saw a 170 percent increase in customer base.
“James's deep understanding of providers challenges and nuanced approach to solving them will further enable us to take advantage of this once-in-a-generation opportunity to transform healthcare delivery meaningfully and at scale,” added Abbhi.
Veta Health has grown its customer base by 130 percent and increased its personnel in Europe and the United States in the last year. Sutcliffe will work with healthcare providers around the country to increase acceptance of the company's remote care service. In this next era of industry and company expansion, his dynamic ability to develop new business, predict client requirements, and lead firms to exit will be vital.