Salelytics
Empowering Patients through the Care Journey

Medical device and pharmaceutical companies are making a significant investment in direct-to-consumer marketing to reach patients directly. However, many have yet to find the right strategy to ensure patient education and engagement that guides patients along the entire care journey.

This is where Salelytics—a leading inside sales, account management, and inbound support services provider—steps in. The firm helps medical device manufacturers and pharmaceutical providers boost their patient outreach strategies by empowering patients to be advocates in their own care.

“We serve as a trusted intermediary between medical device manufacturers and a physician’s office to assist patients from awareness to the implant or treatment. We qualify the patients, work with them to schedule their appointments, and provide post-care support. This plays a vital role in improving the patient experience,” says Rachel A. Hernandez, SVP of healthcare products, Salelytics.

In 2022, Salelytics’ patient education specialists answered over half a million patient calls, completed about 1,500 patient conversations via SMS, and engaged in 35,000 chat sessions with patients. The multi-channel patient communication strategy that the company undertakes is crucial to meet patients where they are. The quantity and speed of Salelytics’ responses are also highly impressive. Salelytics has discovered that 93 percent of patients are extremely satisfied with its care. They also promote the company’s clients’ products to others, leading to a net promoter score of over 80.

“In my opinion, patient engagement is not one-and-done. A patient may encounter many obstacles such as getting a referral to consult a specialist or benefits eligibility.

Continuing to stay close to the patient throughout their journey is really important to help them overcome any hurdle,” says Hernandez.

Salelytics has also created an ambassador community with patients who used certain medical devices and products to improve their condition. Their stories are shared with others to boost morale and reveal the effectiveness of its client partners’ solutions.

In one instance, a rare disease pharmaceutical company had 2,700 patients who had fallen off therapy in past years. Salelytics worked with the company to bring people back to therapy. The outcome was impressive. Within six months, Salelytics had engaged in live conversations with over 20 per cent of these past patients, and had converted eleven patients back onto therapy, exceeding the client’s expectation of one patient within the first nine months.

Salelytics’ team of experts plays a vital role in its success. They have the knowledge and experience to answer diverse patient queries. It also has onboarded registered dieticians and other clinical resources to make sure patients receive the necessary support at every step of the journey.

We serve as a trusted intermediary between medical device manufacturers and a physician’s office to assist patients from awareness to the implant or treatment. We qualify the patients, work with them to schedule their appointments, and provide post-care support. This plays a vital role in improving the patient experience

“Our secret sauce is the right quality of people who are empathetic and eager to communicate with patients. These patients may have been dealing with a chronic illness or condition for many years, prior to calling in. It is important to have the right person to listen to these patients with the emotional intelligence to guide them,” says Hernandez.

The combination of people powered by data and technology differentiates Salelytics from all other competitors in the market.