The WRIGHT Consult
Helping Healthcare Providers Leverage the Power of Digital Marketing

Under-investing in digital marketing is a recurring theme in the healthcare marketing space today. Most doctors continue to use an outdated marketing model for running their practice and do not sufficiently invest in boosting their online visibility. Due to HIPAA limitations, healthcare advertisers too are constrained by certain promotions.

Statistics have shown consistently that the primary avenue for patients to search for their doctors is online. As a result, it is more important than ever that providers improve their presence online and have a system in place to protect and promote their practice.

Enter The WRIGHT Consult.

“Patients are more empowered today in choosing their health providers. Patients are looking past just proximity and considering other factors such as remote capability, telehealth, and more convenient online options. Therefore, now more than ever, a practice will need to have a strong face online,” says Andre Wright, the Founder and CEO of The WRIGHT Consult. “Our goal first and foremost is to help our doctors stand out and serve patients with excellence.”

Over the years, Wright has built quite the extensive experience in Google and has developed digital marketing solutions to help small & mid-sized businesses. He has leveraged this expertise to build The WRIGHT Consult as an organization that helps its clients achieve the best results online.

To that end, The WRIGHT Consult runs paid ads and optimizes websites in healthcare space through its patientbuz program.

The company is well versed in the inner workings of digital marketing and their HIPAA guidelines, to help doctors be more visible online. The patientbuz program involves paid search, paid social, SEO, website development, reputation management, CRM systems development and cybersecurity components, to help practices stand out amongst its peers.

As an example, The WRIGHT Consult was able to drastically improve a pain management clinic’s patient base and is currently working with them on expansion plans. The company completely revamped the client’s website and designed a hyperfocused SEO campaign to target their best patients. This was very successful in positioning them as an authority in their area.

In yet another instance The WRIGHT Consult, helped a chiropractor client who was apprehensive about digital marketing due to their past experience. The WRIGHT Consult’s team convinced them of its patientbuz program and how effective it was. As a result, the company was able to identify the gaps in their marketing and ran a targeted paid search and SEO campaign that to this day, continues to grow their patient-base, month over month.

The WRIGHT Consult’s team’s focus on attaining quality results, quality data and transparency, helps their doctors win. To sustain this outcome, the company constantly engages each patient and identifies opportunities that can create a clear strategy for the doctors moving forward.

“Your website can do wonders to complement your physical location—this is where patients go when you are sleeping so you would want them to have the best experience possible. Furthermore, great marketing complements the right product. You are your brand: all the aspects related to your practice and the level of service you provide will determine your ultimate success online and patients coming back to you,” states Wright.