Totem Communication
360-Degree Approach to Patient Experience

For healthcare and pharmaceutical companies, toggling between regulatory barriers, market access, patient support and evolving marketing demands involves coordination with multiple partners.

Totem Communication streamlines this process by consolidating these multifaceted roles into a single point of contact.

With two decades of experience in the Romanian market and a robust multidisciplinary team, Totem employs a 360-degree approach, a strategy that covers all aspects of successful product launch, be it compliance, sales and marketing or patient outreach, ensuring thorough coverage and optimal effectiveness. This results in a seamless connection between pharmaceutical companies and their target patient demographics.

A key component of its services is the patient support programme (PSP), designed to navigate the myriad barriers patients encounter, from delayed diagnoses and financial limitations to a lack of education. Benefiting over 135,000 patients, Totem has successfully launched more than 35 patient support projects across 14 therapeutic areas. These projects are tailored to meet the specific needs of patients and address the distinct challenges associated with each disease. Totem collaborates closely with pharmaceutical companies, leveraging these programmes to enhance patient adherence, gather valuable insights and fortify connections with healthcare professionals and medical societies.

To maximise the effectiveness of its PSPs, Totem deploys a comprehensive array of strategies, which include the use of call centres for managing appointments, financial assistance for medical examinations, digital platforms for screening tools and co-payment systems to improve treatment accessibility. Particularly, Partnerships with the Romanian Society of Dermatology and the Romanian Society of Pulmonology have been instrumental in expanding the reach and impact of these patient support initiatives.

The impact of Totem’s PSPs has been substantial, with certain programmes registering a notable improvement in treatment adherence rates of 12–15 percent. This not only aids patients in achieving better outcomes but enhances the efficiency and cost-effectiveness of the healthcare system.

Beatrice Ancuta, general manager at Totem, highlights the wider implications of their work, stating, “Our innovative approach extends beyond enhancing outcomes for individual patients; it is a pivotal contributor to the overall efficiency and sustainability of the Romanian healthcare system.”

Totem’s impressive revenue of 11 million euros last year is a clear indicator of its remarkable success in the Romanian market, signifying exceptional company performance and substantial contributions to client success. Totem’s contributions and efforts were recognised through prestigious accolades, including the Public Award for Innovation at the National Patient Gala. This event, organised by the Coalition of Patient Organisations in Romania, is renowned for its emphasis on supporting patients, highlighting Totem’s commitment to innovation and patient care.

At the core of Totem’s success is its diverse team of professionals. Medical experts ensure that all services are founded on rigorous scientific principles. The software development team creates innovative solutions to optimise processes and enhance patient engagement, while the creative team designs materials that effectively resonate with target audiences. Not just that, Totem’s inside sales and field force teams offer personalised support and education, empowering healthcare professionals with the necessary information and resources to make well-informed decisions regarding patient care.

Our innovative approach extends beyond enhancing outcomes for individual patients; it is a pivotal contributor to the overall efficiency and sustainability of the Romanian healthcare system

With its largest division focusing on marketing and sales for pharmaceutical products, Totem’s adept use of multi-channel and omni-channel marketing techniques plays a pivotal role in boosting brand visibility and expanding market share for its clients. It facilitates effective communication of product value and promotes robust relationships with key stakeholders through planned marketing campaigns and targeted sales efforts.
Understanding that successful product launches extend beyond proficient marketing and sales tactics, Totem offers comprehensive business consulting services, including market access support. The company’s experts collaborate with clients, devising strategies to maximise product value and navigate the complexities of the Romanian market. This guidance is crucial for pharmaceutical companies aiming to overcome entry barriers and achieve successful market launches.

As Totem looks to the future, it remains dedicated to driving innovation and excellence in the pharmaceutical and healthcare industry. It invests in cutting-edge technologies, expands its service offerings and builds strong partnerships with industry stakeholders. By working hand in hand with pharmaceutical firms, medical societies and public institutions, Totem aims to deliver unmatched value to its clients and the patients they serve, to make significant contributions to healthcare improvement.