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Rick Hall, President and CEO, U.S. Oral Surgery ManagementU.S. Oral Surgery Management (USOSM) aims to deliver a partnership-based business model. As an extension of the clinical mission of each partner practice, USOSM offers several scalable solutions, ranging from marketing strategies and referral development to revenue cycle management and more.
“USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons,” says Rick Hall, President and CEO of USOSM.
Founded in 2017, USOSM helps oral and maxillofacial surgeons operate in the ever-changing healthcare landscape. USOSM assists them with staffing, recruiting, credentialing, and keeping the staff informed, engaged, and fulfilled. The company promotes the practice’s brand through researched, ROI-driven campaigns and initiatives to enhance revenue and improve retention. From optimizing fee schedules to negotiating with suppliers and managing billing, USOSM can handle the entire raft of financial operations.
Today’s more-informed patients necessitate adopting a more sophisticated marketing approach. USOSM also concentrates on creating an accessible source of information for patients, where they can learn about the benefits of treatment from a board-certified oral surgeon.
Over the years, USOSM has helped many practices deal with various managerial crises and facilitate their day-to-day functions. For instance, a few years back, USOSM’s prompt action saved the day for its surgeon partners, when a ransomware attack took place in Denver. The attack occurred right after Thanksgiving, making it cumbersome to recover the affected system. However, USOSM– with its proactive team–managed to ship in servers and additional support for its surgeon partners. While other practices took several weeks to recover from the attack, USOSM helped its surgeon partners instantly, which prevented them from missing surgical days or having to reschedule patients.![]()
USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons
The first company of its kind, USOSM continues to lead the industry today with partner practices in 21 states. In addition, it has a 100% partner practice retention rate and 48% of the company is owned by the oral surgeons themselves.
“This truly is a partnership and we respect that,” adds Hall. “It’s something that we worked hard to establish from the onset to ensure that all of our incentives were aligned and that we collaborate on every meaningful decision, whether it be clinical or business within the practice.
Company
U.S. Oral Surgery Management
Management
Rick Hall, President and CEO, U.S. Oral Surgery Management
Description
U.S. Oral Surgery Management offers a wide array of operational, financial and marketing services that helps clients grow their practice – and their legacy – the way they want to. USOSM leaves the clinical decision making to companies while it take cares of the rest, enabling clients to focus on their patients.
“USOSM deeply appreciates the passion our surgeon partners have for helping those in need, including sharing their expertise and compassion on domestic and international medical mission trips,” said USOSM president and CEO Richard Hall. “It is our hope that this program will support our surgeon partners, who are already giving so much of their time and expertise, motivate others to give back, and ensure that all participants ‘keep it going’ by teaching others, as they serve.”
Historically, USOSM surgeon partners have been active participants in medical mission trips. Having a dedicated reimbursement program funded by USOSM is designed to enable more participation, with less of a personal financial burden for its surgeon partners. In addition, the program aims to provide guidance on organizing and implementing medical mission trips.
“I recently came back from a mission trip to Guatemala, and it was an amazing experience. I was one of four surgeons there, treating 35 patients ranging from around a year old to 14. We were mostly treating unilateral lips and cleft palates. These are often life-changing surgeries, and I’m honored to have been a part of that,” said Dr. Normund Auzins, a USOSM surgeon partner with Columbia Oral Surgery & Implants.
“Having outside support is so important,” continued Dr. Auzins. “It can allow us to do more and makes the whole process easier.”
To be eligible for reimbursement, the mission trip must be aligned with USOSM’s medical mission philosophies. It must be medically related and within the scope of oral surgery and facial reconstruction, the majority of time must be spent on mission work, and most importantly: the mission must include a teaching/knowledge sharing component.
“Sharing knowledge is essential because it helps ensure that the mission trip continues to give back to the community in a significant way, long after the trip itself. I’m proud to work for a company that supports such great human purpose,” said Maureen McCann, vice president of strategic initiatives and facilitator of the USOSM Medical Mission Committee. “Everyone at USOSM has a true passion for patient care. It’s one of our core values, and we’re really living those values through this committee and through these dedicated surgeon partners, who are committed to making a difference through medical mission work.”
Only USOSM surgeon partners are eligible for reimbursement. Interested surgeons can contact USOSM for complete eligibility requirements and other information.