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U.S. Oral Surgery Management: Fostering Scalable Solutions for Oral Surgery Management
Rick Hall, President and CEO, U.S. Oral Surgery Management
Surgeons in the oral healthcare landscape play a pivotal role in both patient care and business administration. However, juggling these roles results in a constant headwind of excessive business operations and management complexities that divert their focus from patient care. They become stuck in the duality of roles of doctors and entrepreneurs, putting clinical excellence at risk. Their often-limited marketing and business analytics resources are challenging, particularly in such a competitive market. They need experts who can efficiently manage business practices and contribute to growth and profitability.
U.S. Oral Surgery Management (USOSM) aims to deliver a partnership-based business model. As an extension of the clinical mission of each partner practice, USOSM offers several scalable solutions, ranging from marketing strategies and referral development to revenue cycle management and more.
“USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons,” says Rick Hall, President and CEO of USOSM.
Founded in 2017, USOSM helps oral and maxillofacial surgeons operate in the ever-changing healthcare landscape. USOSM assists them with staffing, recruiting, credentialing, and keeping the staff informed, engaged, and fulfilled. The company promotes the practice’s brand through researched, ROI-driven campaigns and initiatives to enhance revenue and improve retention. From optimizing fee schedules to negotiating with suppliers and managing billing, USOSM can handle the entire raft of financial operations.
The company created a clinical governance board consisting of a premier group of oral and maxillofacial surgeons to pave the way for clinical and financial excellence. This brings improved operational efficiency for many network members. The eminent members of the clinical governance board provide guidelines that help surgeons achieve the highest clinical quality standards. Partnering exclusively with premier oral and maxillofacial surgeons, USOSM has helped them attain even higher standards in clinical compliance. USOSM partner practices average 4.8 out of five on overall patient satisfaction, with a net promoter score of 82.
Today’s more-informed patients necessitate adopting a more sophisticated marketing approach. USOSM also concentrates on creating an accessible source of information for patients, where they can learn about the benefits of treatment from a board-certified oral surgeon.
USOSM prioritizes patient experience and contributes to the overall experience by providing operational and clinical support to surgeons
Over the years, USOSM has helped many practices deal with various managerial crises and facilitate their day-to-day functions. For instance, a few years back, USOSM’s prompt action saved the day for its surgeon partners, when a ransomware attack took place in Denver. The attack occurred right after Thanksgiving, making it cumbersome to recover the affected system. However, USOSM– with its proactive team–managed to ship in servers and additional support for its surgeon partners. While other practices took several weeks to recover from the attack, USOSM helped its surgeon partners instantly, which prevented them from missing surgical days or having to reschedule patients.
The first company of its kind, USOSM continues to lead the industry today with partner practices in 21 states. In addition, it has a 100% partner practice retention rate and 48% of the company is owned by the oral surgeons themselves.
“This truly is a partnership and we respect that,” adds Hall. “It’s something that we worked hard to establish from the onset to ensure that all of our incentives were aligned and that we collaborate on every meaningful decision, whether it be clinical or business within the practice.
Management Rick Hall, President and CEO, U.S. Oral Surgery Management
Description U.S. Oral Surgery Management offers a wide array of operational, financial and marketing services that helps clients grow their practice – and their legacy – the way they want to. USOSM leaves the clinical decision making to companies while it take cares of the rest, enabling clients to focus on their patients.
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